My response to the 2019 D&AD Heinz brief:
Celebrate 150 years of "It has to be Heinz"
This advertisement campaign is focused on the legacy of 150 years of Heinz and explores the iconic pairing of fries with Heinz tomato ketchup. Using famous duos from the past 150 years of film and television the notion of Heinz tomato ketchup as an essential part of a meal is emphasised. From 1869, when Heinz ketchup was established, represented by Sherlock Holmes and Dr Watson, to the present day signified by Shrek and Donkey.